Elle Todd

Information about the specialist

Practice Areas

Elle is co-chair of Reed Smith’s Entertainment and Media Industry Group and is widely recognised as a leading practitioner in digital and data law..

Her clients range from leading international organisations to disrupters and tech entrepreneurs. She has a deep knowledge of the media, consumer brands and technology sectors, helping clients to navigate compliance and commercial issues in order to innovate and succeed.

Elle supports clients with data protection compliance including audits, security incident response, designing and implementing GDPR compliance programmes and assistance liaising with regulators and data protection authorities in the event of investigations, notifications and complaints.

She advises on innovative ways of using data and digital compliance requirements to better engage with customers, improve data sets and embed strategy and compliance within organisations.

Elle has a wealth of experience in new technologies and supports clients with the commercial contracts and compliance aspects of digital transformations, including new forms of engagement and insights across apps, ecommerce, social media, IoT, AI and adtech. She also assists with complex technology transactions.