Alasdair Pepper

Information about the specialist

alasdair.pepper@carter-ruck.com

Practice Areas

Alasdair is a very experienced disputes lawyer with a stellar reputation in the media dispute resolution field. He is now a consultant to the firm, continuing to oversee various cases and to work on selected others.

His media practice involved many of the leading cases in the field. He has secured six figure libel damages and multi-million-pound settlements in commercial litigation cases.

Alasdair’s approach is to avoid legal and/or arbitration proceedings where possible, but if they are necessary, vigorously to pursue them with the aim of achieving a satisfactory settlement. He has taken many cases to trial when a sensible settlement has not proved possible.

MEDIA DISPUTE RESOLUTION

Alasdair has undertaken a great deal of pre-publication work often with threatened coverage on television programmes, newspaper and online. He works closely with public relations consultants, including in house advisers and external agencies.

Alasdair has also undertaken a very considerable amount of work on the internet securing the removal of online material or reducing its visibility. This is with all the main search engines and platforms. For clients he has succeeded in having multiple articles and hundreds of links taken down, making a real difference to the online profile of his clients.

He has also undertaken numerous complaints about third party ‘Know Your Client’ due diligence and other such reports.

Alasdair is used to dealing with the media from around the world, especially in the United States, South Asia and the Middle East.

Alasdair’s practice encompasses dealing with the Independent Press Standards Organisation (IPSO), Ofcom and the Advertising Standards Authority (ASA), among other such organisations.

COMMERCIAL DISPUTE RESOLUTION

Alasdair has had very successful Commercial Dispute Resolution practice. This has included actions for claimants (a) in relation to pension, private equity release, film finance and option award schemes; and (b) over property transactions, as well as other professional negligence claims, and most recently the successful defence of an action bought by a private equity investor claiming over ?10million in interest. His success is against solicitors, accountants, independent financial advisers, banks and others.

Alasdair continues to be a key senior member of the firm’s team which is handling one of the largest and most complicated ICSID arbitration ever brought.